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What are People Buying Online?
Discovering the market trend faster than your competition will make your business successful
As a little boy, I learned the true meaning of the proverb “The early bird gets the worm” through my first business adventure. Growing up in a little community in Africa, I used to go and pick up mangoes that fell under the mango trees very early in the morning to sell in the market during the day. But I was not the only one doing this, as every other little boy I knew in that community did the same business. To beat the competition, I had to wake up in the morning earlier than others, or else I will not have any business to do for that day.
Today am doing business online, but that same proverb still holds true especially in online commerce. If you are going to beat the competition, you will have to be among the first businesses to discover trends and market demands before they get saturated. This explains why big businesses stay ahead of the competition by investing a lot of money in data analytics to understand customers' demands and buying behavior.
With the vast array of paid and free analytical tools on the internet today, I have found that Criteo and Google Rising Retail Categories are a must use, if you must stay ahead of the competition. Both of these tools are free and will help…
